One of the most overlooked aspects of print is paper quality. But choosing the right type of paper can greatly affect how your final product looks and feels.

Here are a few things to consider:

• Glossy vs. Matte Finish: Glossy is vibrant and shiny; matte offers a more elegant, non-reflective look.

• Thickness (GSM): Higher GSM means thicker and sturdier paper. Business cards, for example, require 300+ GSM.

• Coated vs. Uncoated: Coated paper is smoother and ideal for images, while uncoated is easier to write on.